Sales Strategies – If Hamlet Was In Sales

As a fellow salesperson, you and I know that sometimes selling can feel awfully difficult. If your numbers just aren’t where you want them to be or maybe a few sales have fallen through on you recently; you can feel frustrated, bummed out, scared or all three. So, how does a salesperson keep focused and positive while moving diligently forward? You need a SALES STRATEGY.

I’ll give you two sales strategies that you can use any time to get yourself on track and keep yourself there. The first strategy will be for your mental game: how you think and feel. The other one will be for your mechanical game: what you actually do.

For the mental sales strategy you absolutely have to keep things in the proper perspective. You may recall this quote from Hamlet. Now, I may have read the Cliffs Notes for Hamlet in High School; I don’t remember, but I did learn this line at some point and it stuck with me.

for there is nothing either good or
bad, but thinking makes it so.

We may THINK that we are having a hard time selling, but by changing what or who we compare ourselves too, we can immediately feel better about where we are in life. Therefore, by changing our overall feeling in general for the better, our sales results will improve in kind.

Think about this. Over half of the world’s population lives on less than $2 per day! Now maybe that is too extreme for you but you can easily think about how many people in this world are worse off than you are right now and compare yourself to them. Think about how many people have no job whatsoever and they are not in a sales position where they can actually earn their keep with their company.

Everything is relative. Have some perspective and compare yourself to the majority of people who would trade places with you in a heartbeat. Then you can feel what you should feel grateful for all that you have and are.

The mechanical sales strategy is creating a sales plan. Anyone in sales has to have a specific sales plan. The problem for most sales people is that most of us are just winging it and that will only lead to mediocre results at best. You have to know exactly what you want to accomplish and create a sales plan for how to get there.

There are many different sales management tools that you can use for creating a sales plan. My suggestion would be to go online and research which one would be best for you. But perhaps the easiest way to get on track is to use an online sales tracker or a sales activity tracking system. You no longer have to spend hours on spread sheets tracking your results. An online sales tracker will do all the tedious stuff for you.

Remember to be grateful for all that you have and who you are. Keep your thoughts positive and your activities organized and you will be successful.